BANGKOK – Red Planet Hotels is giving away an entire year of free nights at any of its 30 hotels to the winner of the first #FreddyDanceChallenge. To enter, participants are invited to film themselves doing the same choreography as Freddy, the brand’s mascot, in a campaign video Red Planet launched on 17 December 2018.
All entries must be posted with the hashtag #FreddyDanceChallenge and tag @Red Planet Hotels on Facebook. The video with the highest number of likes by the end of the four-week challenge will be the final winner. Throughout the contest, Red Planet will also announce a “Pick of the Week”, who will receive two free nights, based on enthusiasm and creativity.
Aline Massart, Vice President of Marketing, commented, “The prize of one year free hotel nights for our “Freddy Dance Challenge” reflects our deep appreciation for our guests who choose us again and again as they seek adventure throughout Asia. Our guests are young, fun, and spontaneous. Sharing experiences with their friends and family on social media networks is important for them. We are thrilled to launch our #FreddyDanceChallenge campaign and we look forward to seeing all the participants’ videos.”
#FreddyDanceChallenge Contest Details:
- Participants will film themselves replicating Freddy’s dance moves with the campaign video soundtrack.
- Participants shall upload their video directly on their personal Facebook pages in a public post with the hashtag #FreddyDanceChallenge and tag @Red Planet Hotels Facebook page to make sure that Red Planet sees the entry.
- The final winner will be based on the video with the highest number of likes. Participants will want to share the video with friends to increase their chances of winning!
- The winner of the #FreddyDanceChallenge will be announced on 14 January 2019, while the “Pick of the Week” will be announced weekly throughout the contest.
For more contest information and terms and conditions, please visit: www.redplanethotels.com/blog/post/freddydancechallenge
For more information or high-resolution photography, please contact:
| Aline Massart |
| Vice President Marketing |
| Red Planet Hotels |
| Tel: +66 2 6135818 |
| E-mail: aline@redplanethotels.com |
About Red Planet Hotels
Red Planet Hotels, founded in 2010, is a privately-owned regional hotel group focused on Asia’s expanding budget hotel sector. The company owns and operates 30 hotels in Indonesia (7), Japan (5), the Philippines (13), and Thailand (5) for a total of 4,779 rooms. 14 additional hotels, comprising 2,669 rooms, will open across Japan, Thailand, and the Philippines in 2019 and 2020. These hotels will open using Red Planet’s robust and scalable technology platform, providing both advanced reservation software, ensuring a fast and efficient booking process, and local attraction guides for customers. Red Planet comprises a stylish budget hotel offering, with all its properties centrally located and equipped with high-speed Wi-Fi. Red Planet’s companies based in Jakarta (Red Planet Indonesia - PSKT:IJ) and Tokyo (Red Planet Japan - 3350:JP) are listed on the Indonesian and Japanese stock exchanges, respectively. For more information, please visit: www.redplanethotels.com