RED PLANET LAUNCHES VALUE HOSPITALITY BRAND IN THE PHILIPPINES - OPENS TENTH HOTEL
MANILA – Pioneering regional hotel group Red Planet launched its new hospitality brand in the Philippines today, coinciding with the official opening of its tenth hotel in the country.
The introduction of the Red Planet Amorsolo, Makati City, Manila brings the number of Red Planet rooms in the country to 1,720, reinforcing Red Planet as the largest international hotel owner/operator in the Philippines.
The new Red Planet hotel brand was specifically created to redefine the value hotel experience for domestic and international travellers in Asia by providing a high quality, comfortable and connected, technologically-enabled stay in desirable locations at attractive prices.
Red Planet also owns and operates hotels in Indonesia, Japan, and Thailand.
Red Planet Chief Executive Officer, Tim Hansing, said the Philippines is one of Asia’s fastest growing travel markets, and Red Planet’s hotels are targeted at the value conscious traveller.
“It’s all about value,” Mr Hansing said. “Value for our customers in a hotel that provides a clean, efficient stay and of course staying connected through our investment in providing fast, free WiFi, which is crucial to all of our guests.
“Our commitment to bringing our brand and concept to the Philippines is for the long term and we already have a confirmed pipeline and investment strategy to open more hotels in the coming years.”
A key component of the new Red Planet brand is a highly functional mobile app. Not only is it a simple and efficient booking portal, but when guests arrive at a Red Planet hotel it activates an in-stay mode. The app then feeds information about relevant local events and points of interest directly to guests’ hand-held devices. It also facilitates room-to-room and front desk calling, as well as a chat line, along with many other innovative features, encompassing a full package of assistance no other hotel group in the sector offers.
“No matter what class of hotel you are staying in, technology will always play a key part in getting the most out of your stay in the hotel and the city you are in,” Mr Hansing added. “We are always looking to add value to a guest’s stay through our investment in technology at all times.”
Philippines Department of Tourism, Assistant Secretary – Tourism Regulation, Arturo Boncato, attended today’s launch and welcomed Red Planet’s commitment to making value conscious travel more accessible to domestic and international travellers in the country.
“The Department of Tourism has a strong obligation to our country to work closely with international and local companies contributing to vital tourism infrastructure, and we are pleased to be able to support Red Planet during the launch of their new brand in the Philippines,” Mr Boncato said.
“The Philippines works tirelessly in promoting our country to international and domestic travellers, and securing this type of international investment helps our tourism industry grow and get stronger.”
Mr. Hansing added Red Planet would continue to expand in the Philippines as the country “deserved a reliable hotel product in the value sector that people can trust”.
Since opening its first hotel in 2011, Red Planet has welcomed more than three million guests to its 24 hotels. The company has raised several rounds of capital from private investors and anticipates a future public listing in the region.
Red Planet’s nine other hotels in the Philippines are in Makati, Avenue Aseana City, Ermita, Quezon City, Ortigas, Angeles City, Cebu, Cagayan de Oro and Davao.